I am a Creative.
I’ve worked both in-house and as a freelancer for global brands, producing content, online videos, formats, feature films, documentaries, music videos, festival/event coverage, and promotional materials. Campaigns and content I’ve worked on have had hundreds of millions of views across social media, ranked in the top 10 Global Sponsored Videos (source, Tubular Video Ratings), and have won several major industry awards.
“One man writes a novel. One man writes a symphony. It is essential that one man make a film.” – Stanley Kubrick
The main message I draw from this quote is this: No matter the magnitude of the creative task or the size of the team undertaking it, it is hugely important that there is a driving and creative force behind it, with the direction and vision to bring the collaborative efforts and ideas into a single cohesive product.
It is from this basis that I derive my creative process – from ideation to realisation, maintaining a clarity of vision is what will put a piece above the rest.